ELRO consolidates sales responsibilities in the DACH region

Robert Brokelmann will also take over as head of sales for Switzerland effective November 1, 2026

ELRO is setting the course for the further development of its sales organization in the DACH region. After Michael Meyer decided to step down from his previous leadership role for personal reasons, ELRO was able to appoint Robert Brokelmann, an experienced internal candidate, as the new head of sales for Switzerland.

Effective November 1, 2026, Robert Brokelmann will assume the role of Head of Sales for Switzerland in addition to his current responsibilities. As ELRO DACH’s Head of Sales, he will be responsible for sales activities in Germany, Austria, and Switzerland.
Robert Brokelmann has been with ELRO since June 1, 2023. As a trained chef and state-certified hotel management specialist, he combines in-depth culinary expertise with several years of sales experience in the commercial kitchen equipment sector. Through his work at ELRO to date, he has also gained comprehensive knowledge of the company, its products, and the needs of customers and sales partners.

Robert Brokelmann

Stronger together in the DACH region

By consolidating sales management under a single leadership structure, ELRO is creating even closer integration among the German, Austrian, and Swiss markets. This unified leadership structure enables the company to leverage experience and market knowledge across national borders, create synergies, and further develop collaboration with customers and sales partners. In doing so, ELRO is laying a solid foundation for the targeted development of its sales organization in the DACH region and for sustainably strengthening ELRO’s market presence.

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